Paramount is gushing what a "spectacular number" that is for the Paranormal Activity sequel, whose $6.3 million from 1,800 screens passed Watchmen's $4.6 million as the highest midnight grosser for an "R"-rated film of all time. "The film had its roots at midnight so it was positioned as opening at midnight Thursday night," a studio exec explained to me. Whereas the first film started off as a sleeper in a few locations and expanded its release week by week as word of mouth grew and a smart TV ad campaign got going, Paramount for the sequel has secured 3,216 locations for today's North American box office. Hollywood is convinced that PA2 can crack break the $30 million barrier for the full weekend, always tough for any R-rated flick. It's certainly on track to open bigger than the best weekend of the first which was $21.1 million. Also Rotten Tomatoes is showcasing strong positive reviews for a horror film at 75%, which is almost as good as the original's 82%. "There is no Blair Witch curse here," a paramount exec gushed by email.
FIRST BOX OFFICE: Paranormal Activity 2′ Scares Up Record $6.3 Million Midnights Deadline.com (http://www.deadline.com/2010/10/first-box-office-paranormal-activity-2-scares-up-record-6-3-million-from-midnight-screenings/)
Updated throughout the weekend...
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Weekend Box Office: 'Paranormal Activity 2' Gets Record $6.3 Million Thursday Midnight Opening (http://slumz.boxden.com/f218/weekend-box-office-paranormal-activity-2-gets-record-6-3-million-thursday-midnight-opening-1436836/)